Do you have a Designated Driver Incentive?

As business owners, we all have a social responsibility to our community. Something that every bar owner should do is provide an incentive for designated drivers. Apart from the community kudos, you might keep a group of drinkers in your bar longer if there is a driver to take them home afterwards.

In Ireland, Coca Cola sponsors a designated driver campaign around holidays to great success.

Below is a picture of a sign at the entrance to the famous piano bar Howl at the Moon in San Antonio Texas which I took last week showing their promotion. What can you do in your business?

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