Guinness Sponsors World’s First Underwater Bar

No longer shall evil supervillains, aquatic explorers, and naval fleets have a monopoly on submersibles

They’ve been used for warfare.  They’ve been used for exploring the surface of our hunk of rock.  They’ve even been popular fodder for movie supervillains.  But “serving beer” is quite a new addition to the already diverse array of purposes that submersibles have been put to over the years.

Enter the Guinness sub pub, the world’s first underwater wet spot.

The submersible was commissioned by the Dublin, Ireland brewer to commemorate its 250th anniversary.  The company — founded in 1759 by Arthur Guinness (we’re not quite sure where those 3 years went, or if the sub was commissioned in 2009 and just completed this year) has a proud history, founded nearly a hundred years before iconic American brewing giants like Budweiser (BUD) and Miller Brewing Comp.

The new sub pub was built by the fine folks at Jump Studios Architecture.  The ship is peppered with porthole windows to offer fine views of the murky depths.  And it’s covered with round rubber discs, giving it a slick modern look.  Some of the holes that house the discs are left empty to hold drinks; others are left empty to house the sub’s many LED lights that offer a pleasant onboard atmosphere.  The bar also features posh comfy sculpted seats.

The sub pub is currently cruising the Baltic Sea, the stretch of the Atlantic that is bordered by Sweden, Denmark, Germany, Poland, Finland, and other north-eastern European nations.  The maiden voyage was a contest of sorts.  The lucky winner, Belgium native Evelyne Gridelet, was flown with two guests to the island of Högmarsö in the Stockholm Archipelago.  She enjoyed a pleasant stay aboard the surprising submersible, diving to the bottom of the Baltic Sea whilst enjoying plenty of free Guinness (of course).

Soon the Guinness sub pub will become a tourist destination, travelling the expanses of Europe’s seas — including the Baltic Sea, the North Sea, the English Channel, Celtic Cea, and the Irish Sea.  The sub’s dives will not take it very deep, as it’s not designed for high-pressure exploration.  Plus pressurized cabin would reak havoc on carbonated beverages — and the last thing pub explorers want is for their Guinness to go flat.

But perhaps the Guinness sub pub is best surmised by a single word popularized by the company’s commercials — “Brilliant!”

(Guinness also celebrated by signing an incredible 9,000 year lease on its brewing property.  We guess they plan to be around for a while.)

Source: dailytech.com

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