Jameson enjoys 25% sales boost as key markets perform

Global sales of Jameson Irish Whiskey grew by 25% on a year-on-year basis in the last six months of 2011.

The period — representing the first half of parent group, Irish Distillers/Pernod Ricard’s current financial year — saw Jameson boost sales in a number of key international markets such as the US, Canada, Australia, South Africa and Germany.

In the US alone, the brand saw sales grow by 37% over the corresponding period in 2010, with double-digit volume increases evident in 47 of the country’s 50 states.

In Ireland, Jameson consolidated its leading position in the whiskey market; seeing growth in the off-trade area but challenging conditions in the pub and hospitality areas. Its owners, however, maintained that opportunities for growth in the Irish market remain — both in terms of volume and value.

Anna Malmhake — chairperson and chief executive of Irish Distillers — said that the future is bright for Jameson; going so far as to add that its success is likely to lead to strong job creation at the company.

“As one of Ireland’s most successful exports, Jameson is playing its role in the country’s export-led recovery,” she said.

“As a product that is distilled, matured and bottled in Ireland, a very significant portion of all the inputs required to produce, distribute, sell and market Jameson are Irish — from raw materials to packaging, manufacturing jobs, sales and marketing resources and shipping. As this Irish brand continues to grow in its 100-plus markets around the world, I can only see extra jobs for Irish Distillers and our suppliers; and other benefits for the Irish economy flowing from this success,” Ms Malmhake added.

Irish Distillers’ other Irish whiskey brand, Power’s, also increased first-half sales and continued to gain market share. “The brand continues to find innovative ways to connect with its core target,” the company added.

The group’s top 14 brands — representing 61% of group sales and including Jameson — grew sales volumes by 9% (14%, in value terms) in the first half.

Source: Geoff Percival, irishexaminer.com

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