GUINNESS® UNVEILS 2011 Arthur’s Day™ LINE-UP FEATURING
SCISSOR SISTERS AND STEREOPHONICS
Third annual global celebration honouring one of Ireland’s greatest men
DUBLIN, IRELAND (July 19th) — GUINNESS®, the world’s best selling stout, today unveiled plans for its third annual global Arthur’s Day™. The date will be marked by a series of high-profile music events and celebrations in 40countries around the world to honour the remarkable life and legacy of Arthur Guinness—the legendary philanthropist and founder of GUINNESS®. It’s a unique celebration with substance that directly benefits the Arthur Guinness Fund™ which supports social entrepreneurs in communities around the world.
Following the huge success of last year’s celebrations, a worldwide ‘toast to Arthur’ will start in Ireland at exactly 17:59 on Thursday 22nd September; honouring the date Arthur Guinness signed the lease on the St. James’ Gate Brewery (in 1759) and introduced GUINNESS® to the world.
The toast will launch a jam-packed night of live music performances taking place all across the world, starting in Dublin, Ireland. As clocks strike 17:59 locally around the world, countries including Italy, Germany, France, Spain, Caribbean nations, Malaysia, Indonesia, Australia, Japan, Singapore, Hong Kong, and South Korea will join the celebrations. In Ireland, the festivities have grown to include the four cities of Dublin, Cork, Limerick, and Belfast in Northern Ireland.
Among the globally renowned stars to perform are SCISSOR SISTERS, Stereophonics, Aloe Blacc, Calvin Harris and Ed Sheeran who will be kick-starting the celebrations. GUINNESS® is also looking to identify new and emerging bands with the once-in-a-lifetime chance to perform at an Arthur’s Day™ celebration.
The annual Arthur’s Day™celebrations directly benefit the Arthur Guinness Fund™, which identifies and supports social entrepreneurs aiming to make positive changes in their communities such as helping bereaved families in Europe, or reducing harmful waste in deprived areas of Africa. The aim of the fund is to create a self-sustaining movement for grass-roots social entrepreneurship in the markets where GUINNESS® operates and inspire a generation of potential change makers.
Oliver Loomes, Global Brand Director for GUINNESS® said: “Arthur Guinness was such an inspiration, not just as a brewing and business pioneer, but for his tremendous philanthropy. I think he would be incredibly proud that for the third year running, more and more people all over the world will come together on this anniversary to celebrate and toast his good name while supporting the great work of the Arthur Guinness Fund™.”
The SCISSOR SISTERS said: “Your Scissor Sisters are always ready to celebrate, and this year, we’re tipping our hats to the Irish Godfather of Good Times, Arthur Guinness. We are so happy to announce our participation in Arthur’s Day as part of a phenomenal line of bands sure to set the Emerald Isle on fire September 22nd! Ireland has always provided us with great gigs and smashing good times (not to mention great beer), and we’re sure this will be no exception. See you in Ireland at our Super Secret Scissor Pub – and don’t miss out on raising a glass with us to Mr. Guinness. Cheers, Arthur”
Aloe Blacc commented: “It has been an incredible year for me so far and I am so thrilled to be invited to play Arthur’s Day. Having heard the amazing things the Arthur Guinness Fund is doing around the world, and with my own goal being to encourage positive social change through my music, there was no question… I had to be involved. From the line up announced so far, I’d say it’s looking set to the be the best year yet – am hoping I’ll get a chance to see some of the other great acts while I’m there. See you on 22nd!”
The first instalment of acts being announced also includes:
Cashier No. 9
The Kanyu Tree
The Lowly Knights
A Plastic Rose
The Arthur’s Day™ celebration was set up in 2009 to coincide with the 250th anniversary of the signing of the original lease at St. James’s Gate.
Stay tuned to IrishPubsGlobal.com for up to the minute news about Arthurs Day and how your pub can get more customers in the door and money in your till on the day in question! Keep an eye out for our Arthurs Day themed magazine, due to hit your shores in August!