Whiskey centre revamp

(Irish Times) THE TULLAMORE Dew Heritage Centre is to be upgraded by the company’s new owner, William Grant and Sons, as part of its ambition to make it a major tourist attraction in the Midlands.

The original centre was opened in the old bonded distillery warehouse in 2000 as a joint venture between C&C (then brand owners), Fáilte Ireland and others.

William Grant and Sons say the new centre will include state-of-the-art facilities with an interactive Tullamore Dew history, a whiskey tour and expert tasting sessions.

The company hopes that the revamped centre will open in time for next year and attract around 40,000 visitors a year.

Tullamore Dew is the second largest selling Irish whiskey in the world – shifting 8.35 million bottles last year.

The brand was acquired by William Grant and Sons in 2010 and is one of its six core global brands.

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