Video: Stop making your customers search for you

As more and more businesses attempt to connect with their customers using social media channels, more and more bars, restaurants and cafes are making basic errors that end up preventing any type of connection at all.

This video was prompted by a recent visit to a local cafe, but is one that I’ve been wanting to make for some time. Would love to get your feedback below too.

Watch the video.

The clothing chain Forever 21 have got it right with their social media references, including the URL on all their advertising for their Facebook Page, Twitter Page and Blog:

Forever21.com sign

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