Your competitors have gone to a lot of trouble marketing their business, thinking long and hard about what will work best to generate new business, they’ve taken out adverts in the local paper, advertised heavily on the radio and even handed out thousands of flyers at the local college with a great coupon offer.
Then you come along and put this sign in your window:
Could there be a better feeling than looking into your cash register and seeing a pile of coupons with your competitor’s name on them?
For every coupon you accept, that’s one less customer for your competitor. While you are sure to have some of your regular customers taking advantage of your generosity, you’ll no doubt pick up a few fence sitters too.
Worth a try?