So here’s the thing…Every bar has beer, every bar has a cute bartender and every bar is going to attract at least a few customers purely because of the first two points.
But things are changing lately. Economic challenges mean that customers think twice before going out at night. Its harder to make a buck and the first thing that gets cut in tough times is the marketing budget.
The clever bar owners make sure that their customers do their marketing for them..How? Points of difference. That’s how.
Better service, cuter bartenders and CONVERSATION POINTS! I put that last point in capitals for a reason.
Have a look around your bar and ask yourself if there is anything interesting, offbeat or quirky that will get your customers talking when they meet friends tomorrow? Or even better, that they meet Tweet or blog about.
I’ve lost count of the number of people I’ve shown these pictures to:
These are the restrooms in Betty’s Bar, Columbus, Ohio, one of the quirkiest, coolest, offbeat bars I have ever been to! And believe me when I say that the rest of the bar is as cool!
Betty’s Bar is the bar that I’ve heard talked about most while I’ve lived in Columbus and the decor has a lot to do with it. Luckily they also have great food and service to back it up. Take note Bar Owners! Let your customers do your marketing for you!